Program.
Key Topics.
The heading for the first day of the Forum for Swiss Foreign Trade and Investment 2009 is "Multinational SMEs: Globalization as an Opportunity". The question of whether Switzerland is a winner or loser in the globalization stakes will be considered on one hand. The question of whether the classic difference between SMEs and multinationals is still valid and whether the Swiss market is now defined by multinational SMEs will be considered on the other.
On the second day, attention will focus on the USA ─ for which Switzerland is the second most important market out after Germany with a volume of trade amounting to almost CHF 28 billion in 2007. Under the heading "USA: Opportunities and Obstacles", reference is made not only to business opportunities but also to the risks in this market. Picking out the USA as the central theme only a few months after the presidential elections ought to be particularly exciting.
Programm for April 02 and 03, 2009 (PDF, 1.70 MB)
Workshops.
On the second day of the Forum we will be offering you numerous workshops in which various topics and industries will be debated in detail. You will be able to discuss specific matters and clarify questions in small groups.
Networking Dinner.
The traditional Networking Dinner on the evening of the first day of the Forum is dedicated in 2009 to the guest country USA. Allow yourself to be regaled with culinary delights and create your network.