Marcel Hossli will take up his position as CEO of the lingerie manufacturer Zimmerli Textil AG from January 1 2009. An engineering graduate with a long career in the clock and watch industry, he has succumbed to the call of this small but elegant Aarburg-based brand. The new CEO, equipped with a degree in business management as well as engineering, started out with Swatch AG in Biel. In 1998, he moved to Bucherer AG in Luzern, where his first responsibility was building up and launching the clock and watch brand Carl F. Bucherer. After this, as a member of the executive board, he took charge of marketing. The last stage in Marcel Hossli’s career before joining Zimmerli was with Patek Philippe, where he was successful as sales director for Central and Northern Europe.